A small brand,
named after a cat.
Koocheh is an independent clothing and lifestyle brand inspired by culture, creativity, movement, and the simple pleasures of everyday life. We make thoughtfully designed pieces meant to be worn, used and lived with.
What Koocheh is
From shirts, trousers, shorts, T-shirts, hats and key holders to future lifestyle products, every piece is created with attention to detail and lasting value — combining comfort, functionality and timeless design with a relaxed, contemporary feeling.
Who started it
Koocheh is built by Arian & Parastoo. Parastoo leads the design and the artwork; together the vision is a fashion-art lifestyle brand that feels personal, warm, intelligent and collectible — a small world rather than a basic clothing label.
Why it exists
Named after a beloved cat who inspired its spirit, Koocheh carries a quiet connection to companionship, independence and character. Following her passing, the brand continues as a way to keep her name, story and unique spirit alive.
Cats, memory & everyday life
Koocheh draws from the streets, creative communities, art, music, travel, the outdoors, and the moments that connect people. Part of our mission is to support the wellbeing of cats, including those facing illness and cancer.
What we believe
We encourage individuality, curiosity and a more thoughtful approach to consumption. Vintage but fresh, street but quiet, comfortable but refined — Iranian-rooted, and made for everywhere.
Where we're going
Koocheh grows step by step: first capsule, then photography and Instagram, the website you are reading now, concept-store partnerships, seasonal drops, an international presence, and collaborations with artists, photographers and designers.