Notes & stories
Behind the scenes, fabric stories, studio days, cats and references. The slower side of Koocheh.
The cat named Koocheh
Koocheh means alley — a small street where things happen quietly. It was also the name of a cat. This is where the brand comes from.
Painting A Quiet Afternoon
Seventeen scenes, one cat, one cream ground. Notes from Parastoo on building a collection that reads as a single picture.
Why everything is ecru
The paper the art is painted on is cream. So the garment is too. A short note on why the colourway is the whole point.